Jovan Heat Fired Up by Jovan Cologne. Countdown to liftoff. Jovan Heat Fired Up is for the man looking to take the town by storm and dance till dawn.
Charisma and masculinity are the keynotes of this powerful scent, propelled by an invigorating top note of citrus. Balanced and bright without being heavy, Jovan Heat Fired Up smells fresh and clean like the wind in the trees. Tart green apple and light, spicy herbal notes blend well with a light musk finish. This cologne is confident without
being overpowering, and pairs well with a wink and an attitude.
Creating inventive musk-based blends for over 40 years, Jovan burst onto the scene in 1972 and hasn’t looked back since. Famous for sexy, seductive and earthy fragrances, Jovan has helped to set many a night on fire and has even sponsored the Rolling Stones. Released in 2004, Jovan Heat Fired Up comes in a cool blue spray bottle for the modern man.
Jovan perfumes forms part of the Coty Inc. portfolio of brands. Its history starts as Jovan Inc. in 1968, founded by Bernard Mitchell in the city of Chicago, picking the name because it both sounded French and it resembled the phonetics of their two main competitors, Avon and Revlon. The introduction of the very successful Jovan Musk Oil in 1972 consolidated the potential for best-selling status. The infamous line proclaimed “Drop for drop,...
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