The son of a dressmaker born in Indiana in 1922, Bill Blass knew from an early age where life was going to take him
. At age 15 he was on his way to success by sewing and selling evening gowns to a New York manufacturer for $25 a piece saving his money for his eventual move two years later to New York to study fashion at the Parsons School of Design. He excelled in his studies and at age 18 was the first male to win Mademoiselle’s Design for Living award. After serving in the military during...
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World War II, Blass started his career in earnest and did not look back. Known for his polished timeless creations and the wearability of his designs, Blass soon established himself on the fashion front where his name appeared on the label next to that of established trademarks. He joined Maurice Rentner Ltd in 1959 and eventually bought the company in 1970 which he renamed Bill Blass Limited. Over the next 30 years Blass expanded his brand to include accessories, swimwear, furs, luggage, cars, fragrances and even chocolate.
Blass introduced his first men’s cologne, Bill Blass for Men, in 1970. Bill Blass for Women (classic) followed in 1978 while the re-launched Bill Blass for Women (new) hit the market in 2007. Other popular Bill Blass perfumes for women include Basic Black, Amazing, Bill Blass Cherie, Bill Blass Red, Hot and Nude. Men’s colognes by Bill Blass include Amazing for Men and Mr. Blass.
