Playboy Play It Wild by Playboy Perfume.
Launched as a part of a his-and-her fragrance duo in July 2015, Playboy Play It Wild is a unique perfume designed for women. This seductive scent opens with fruity top notes of mandarin and pear, the scent of neroli adding a romantic twist. The heart features the distinct scent of Coca-Cola, acting as the main accord of this fragrance, paired with notes of rhubarb and mandarin blossom. To finish, this perfume features the velvety scent of violet, blended
with warm, sensual accents of powdery vanilla and smooth amber. This perfume comes in a unique bottle with a leopard-print design and a cap shaped like the iconic bunny ears featured in the company's logo.
Although Playboy is best known for its magazines, it also has been producing scents for both women and men since the year 2008. Owned by the parent company Coty, this brand has created over 20 scents in collaboration with various brilliant perfumers.
Since its inception in 1953 Playboy has been a lifestyle brand that embodies playfulness, good living and metropolitan sex appeal. Founded by Hugh Hefner who had left his job with Esquire magazine in January 1952 after being denied a $5 raise, Hefner, armed with his experience in sale and marketing within the publishing business, in promotional copy and in circulation, planned the elements of his magazine but needed funds to produce the first...
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