Illuminum Vetiver Oud by Illuminum Perfume. Illuminum Vetiver Oud is a women’s and men’s Oriental woody fragrance.
It begins with head notes of geranium and bergamot, then continues to heart notes of bourbon vetiver, java vetiver oil, tuberose, and myrrh. At the end are base notes of patchouli and oud. The minimally-designed flacon is slender, with the brand name printed on top and the fragrance name at the bottom. The spray cap is silver-colored and squared at the top.
Illuminum is a niche
fragrance brand started by hairstylist Michael Boadi in 2011. This is Boadi’s second fragrance line, which is dedicated to using natural, rare ingredients. Boadi, who was the initial nose for the brand’s fragrances as well as the designer of the logo, bottles, and packaging, was first known for his hair styling work on models and celebrities for magazine photo shoots, advertising campaigns, and fashion shows. The brand’s products are sold in select specialty retailers and upscale department stores in Europe, North America, Asia, and the Middle East.
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