Boss Alive by Hugo Boss Perfume. Femininity isn’t about giving up power.
Embracing your feminine side means being confident in yourself as well as your sexuality. You’re choosy about who earns your love – it’s a rare gift, but all the more delightful as a result. Hugo Boss Boss Alive perfume was launched in 2020 to capture the poise and positivity of empowered women around the world. In the top, tart apple, mysterious black currant, succulent plum and aphrodisiac vanilla
create an irresistible come-hither aroma. Hot and sensuous cinnamon adds to the magnetic intensity. In the heart, Jasmine Sambac is dark, rich and juicy. A bit of thyme gives the middle a spicy herbal kick. The base lingers throughout the drydown: smoky Chinese cedarwood, earthy sandalwood, fruity olive wood and rare Alaskan Goldenwood are like a forest come alive. The facets of this fragrance glitter and shift as if it’s a living spirit.
Hugo Boss is one of the leading German perfumeries. Started in 1924, they cater to upscale women who prefer bold and alluring luxury fragrances.
After his first business failed due to the economic state of the country after World War I, Hugo Boss managed to find success with his second venture as the official supplier of uniforms to the SA and SS guards of Nazi Germany. Though he was fined heavily for his support of the Nazi party after World War II, his company was able to survive and transitioned into a suit making business. Hugo Boss died in 1948 and was unable to see the success of...
Read more about Hugo Boss