Navy White by Dana Perfume. Originally launched by the Dana brand, Navy White promises a feminine, innocent feel in an alcohol-free, moisturizing
perfume mist. As a takeoff from the original Navy women’s fragrance, it’s an oriental floral fragrance featuring citrus, flower and spicy accords. This version was created to treat skin with Tlc and avoid the dry feeling that sometimes came with alcohol-based perfumes and colognes at the time.
The Dana label has a long history, founded in 1932 by
Spanish businessman Javier Serra. One of its signature scents, Tabu, was launched in 1932. Since then, the company has released more than 40 scents including classics like Chantilly, Incognito, Musk for men and Toujours Moi. Noxell, the company that helped formulate and produce Navy White, is responsible for Cover Girl and Nozxema, two household names in skincare and cosmetics. Noxell and Coty co-exist among a collection of brands by Proctor and Gamble, an international company leading in personal care products worldwide.
The house of Dana was established in 1932 in Barcelona, Spain by Javier Sierra, formerly with the Spanish perfume house of Myrurgia. The house was named after Danae, the mother of Perseus in Greek mythology. An alleged great beauty, Danae has come to symbolize female beauty and it is her representation that graced the company’s logo. Moving to Paris shortly after its founding, the house was relocated once again in 1940 to the United States...
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