British Sterling Him Private Stock by Dana Cologne.
Long known for its distinctive scent and regal image, British Sterling introduced another fragrance in the same brand in 2014, H.I.M. Private Stock. The title relies on a clever play on words: not just a pronoun, but also an acronym that stands for His Imperial Majesty. This fragrance has a fitting name, for it’s a sensual, aromatic woodsy scent that retains an air of sophistication and class. The blend opens with refreshing top notes of lime
and tangerine, enhanced by the inclusion of pink pepper and juniper. The heart then opens up with a blend of nutmeg, cypress, white tobacco leaf and vetiver. Supporting this clean, masculine scent is a base note combination of musk, red cedarwood and amber.
The original British Sterling was released in 1965, and the brand has come a long way since its introduction. It’s one of the flagship labels of Spanish perfumer Dana, a company with global reach and a broadly diverse fragrance collection.
The house of Dana was established in 1932 in Barcelona, Spain by Javier Sierra, formerly with the Spanish perfume house of Myrurgia. The house was named after Danae, the mother of Perseus in Greek mythology. An alleged great beauty, Danae has come to symbolize female beauty and it is her representation that graced the company’s logo. Moving to Paris shortly after its founding, the house was relocated once again in 1940 to the United States...
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