Estee Lauder Cologne
Estée Lauder Cologne for Men - As one of nine children growing up in her family’s hardware store, Estée Lauder learned at a very young age the secrets of good salesmanship
. Entrepreneurship was something she acquired from her father’s venture yet it was her uncle’s business of which she became interested. A chemist who peddled various skin care products, he taught Lauder the basics of cosmetic sales which she conducted full time upon her completion of high school.
Estée Lauder formed her
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cosmetic company at the age of 29 in 1935 and began to build the company from the ground up. As funds did not exist for any type of marketing, Lauder relied on her personal sales tactics to sell her brand. All clients—potential or actual, were treated with courtesy and respect and samples were given before purchases were made. Lauder sought out the most prestigious of locales to make her sales thereby ensuring a certain clientele for her brand. The standards that Lauder set upon the launch of her company still exist today and have set a standard for modern cosmetic sales. Through time and with an expanded line of products that have come to include skincare, makeup, fragrances and hair care products Estée Lauder has become one of the largest prestige cosmetic companies in the world.