Shanghai born, Hong Kong raised, Chinese Canadian designer Alfred Sung knew early on his aspirations lay in couture and was able to convince his parents to allow him to Paris to study at the Chambre Syndicale de la Couture Parisienne in the late 1960s
. New York and the Parsons School of Design was his next destination and upon completion honed his skills as an assistant designer for a dress manufacturer on Seventh Avenue. Sung moved to Toronto in 1972 and worked for a time in the garment
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district before opening his own shop, Moon, in 1976 in the trendy upscale Yorkville area.1980 saw Sung join with Saul and Joseph Mimran to create Monaco Group Inc and develop the Alfred Sung brand. His label was launched the following year in the United States with great success and Sung was well underway to becoming an icon. An aggressive fashion licensing campaign was undertaken which lead to the Alfred Sung name appearing on a series of products such as eyewear, watches, accessories, jewelry, bridal, home fashions and fragrances.
His first women’s perfume entitled Sung, was launched in 1986 with the men’s cologne equivalent hitting the market in 1988. His minimalist style which emphasizes simplicity and sophistication is reflected in the undertones of his scents and in the understated designs of his fragrance bottles and packaging. Notable Alfred Sung women’s perfumes include Always, Forever, Jewel, Pure and Shi while men’s colognes include Paradise and Hei.