Cosmetic giant Estée Lauder began in 1946 with a line of four products manufactured by Estée’s uncle and under the marketing genius of Joseph and Estée Lauder
. As funds were limited early on they grew their business through innovation and determination—samples were give to customers before purchasing, they were tasteful and personal in their sales tactics and only sought the most prestigious of clients and accounts. This set a standard for modern cosmetic sales and a precedent for Estée Lauder
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as their brand is only carried in the finest of stores today. In time Estée Lauder expanded their range of products as well as their selling market—they started their first international account in 1960 with Harrods in London and opened an office in Hong Kong the following year. Aramis, a line dedicated to fragrances and products for men was started in 1964 and Clinique Laboratories Inc., the first dermatologist guided, allergy tested, fragrance free cosmetic brand, was launched in 1968.
Estée Lauder introduced their first woman’s fragrance, Youth Dew in 1950. A bath old with a lingering fragrance it sold 50,000 bottles the first year. With quality research always preceding a product launch, a long list of fine women’s perfumes followed such as the Beautiful, Beyond Paradise, Pleasures and Pure White series as well as White Linen, Estée and Intuition. Men`s colognes were also introduced by Estée Lauder and were accompaniments to their more popular perfumes such as Beyond Paradise for Men, Pleasures for Men and Intuition for Men.