Estee Lauder

Cosmetic giant Estée Lauder began in 1946 with a line of four products manufactured by Estée’s uncle and under the marketing genius of Joseph and Estée Lauder . As funds were limited early on they grew their business through innovation and determination—samples were give to customers before purchasing, they were tasteful and personal in their sales tactics and only sought the most prestigious of clients and accounts. This set a standard for modern cosmetic sales and a precedent for Estée Lauder ... Read More

Estee Lauder