Estee Lauder

Cosmetics giant Estée Lauder began in 1946 with a line of four products manufactured by Lauder’s uncle and under the marketing genius of Joseph and Estée Lauder . As funds were limited early on, they grew their business through innovation and determination: Samples were given to customers before purchasing, they were tasteful and personal in their sales tactics, and they only sought the most prestigious of clients and accounts. This set a standard for modern cosmetics sales and a precedent for ... Read More

Estee Lauder