and Givenchy Cologne
As one of the leading purveyors of contemporary luxury items, Givenchy perfumes is an extension of the Givenchy product line which is known for their refined designs enlivened with a touch of fantasy epitomizing the ultimate in international chic
. Their approach is based on the spirit of French culture nourished by savoir-vivre and opulence as it stood in the post war era of the 1950s when the “Maison de Couture” was founded. Hubert de Givenchy’s first collection debuted in 1952 but it was not
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until 1953 that he found his found his muse, the incarnation of his ideal of femininity—Audrey Hepburn. A 40-year long friendship began, during which time the British actress became the ambassador of Givenchy. Films starring Hepburn wearing the creations of the designer conveyed the Givenchy image of refinement and elegance for the world to see.
The founding of the Givenchy perfume line is also associated with the union of Hepburn and Givenchy. L’Interdit was a fragrance created by Givenchy in 1957 meant for Hepburn’s personal use, however, it proved to be popular and Hepburn insisted it be made available to all. Givenchy’s relationship between cinema stars and fashion have transcended through time with Very Irresistible and Liv Tyler being a recent example. Over the years the face of Givenchy fragrance’s has changed but has remained classic with perfumes such as Amarige and Xeryus and colognes for men such as Pi and Play Intense. Though Givenchy found his inspiration with a woman, he was still nevertheless able to create some of the most popular colognes for men.