As a man who made the enjoyment of life a philosophy, Zino Davidoff believed in enriching the world with beauty and elegance
. The son of an immigrant tobacco merchant in Geneva Switzerland, Davidoff journeyed to Latin America at 18 in 1924 to learn the tobacco trade. Returning to Geneva and taking over the family business in the early 1930s, Davidoff saw his family’s shop thrive in the haven Switzerland had become for the wealthy in World War II. The marketing of Cuban cigars, his desktop cigar
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humidor and his writings on cigar smoking and Cuban brands made Davidoff very well known and successful. He sold his business to the Max Oettinger Company in 1970 but stayed on as the ambassador for the Davidoff brand until his death in 1994. A holding company founded in 1885, Max Oettiger recognized the reputation of both Davidoff the man and his wares and realized they had the perfect products and vehicle to take this brand to the next level. Eventually, 80% of Oettiger’s revenue would be derived from tobacco and smokers’ accessories marketed primarily under the Davidoff name while 20% came from other products such as writing instruments, cognacs, leather goods and fragrances.
The first Davidoff fragrance, Davidoff, was launched in 1984 and embodies the brand’s philosophy of “the good life”. Pure complete scents is the ideology behind these perfumes and colognes as no self respecting person should be without a Davidoff fragrance. Cool Water cologne, which debuted in 1988, remains amongst the best selling and highest rated men’s fragrances. Cool Water perfume was introduced in 1996.