Bulgari, or Bvlgari using the classical Latin alphabet, is an Italian jewelry and luxury goods retailer founded in Rome in 1884 by Greece born Sotirious Bulgari
. As a silversmith Bulgari manufactured many of the first items offered for sale at his shop earning it the reputation of carrying only the highest quality and most unique jewelry pieces. Their main store was opened in 1905 by Bulgari and his two sons and remains the flagship location today. Eventually taking over the business from their
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father, the two brothers began to expand their offerings to precious stones and watches. Following World War II the brothers decided to move away from their traditional style of design and incorporate a more Greco-Roman flavor. This proved to be successful and Bulgari became known worldwide in the 1950s and 1960s among the rich and well to do for their distinctive look. Global expansion occurred in the 1970s with stores in New York, Geneva, Monte Carlo and Paris with nearly 300 shops in existence worldwide today.
The first Bulgari fragrance was introduced in 1992. Eau Parfumee Au The Vert is a clean, simple and refreshing unisex fragrance which has become one of the world’s most popular scents. Other unisex fragrances followed such as Eau Parfumee Au The Blanc, Eau Parumee Au The Rouge as well as Eau Parfumee Au The Vert Extreme. Other popular Bulgari scents include the Omnia series for women, the Aqua series for men and Petites et Mamans for children.