Embarrassed while trying to buy lingerie for his wife in a department store, Victoria’s Secret founder Roy Raymond, decided to open a store as a safe haven for men trying to purchase such items. His first store in 1977 had wood paneled walls and a Victorian era feel with a single row of paired sets mounted on the wall. Customers would consult with sales staff as to color and size after which their selections would be pulled from inventory rooms
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in the back. This concept was successful and more stores followed as well as a mail order service. Raymond sold his six stores and 42 page catalogue business in 1982 and Victoria’s Secret has expanded significantly since then to include more than 1,000 stores worldwide. Starting in 1995 Victoria’s Secret has held annual fashions shows which are broadcast on television featuring top models, or “Angels”, wearing their lingerie and clothing collections. It is usually a light, music and fantasy extravaganza that would feature special performers or acts and where the Victoria Secret “Runway Angels” would sport the company’s trademark wings.
Body care products and fragrances are also offered by Victoria Secret which started with a line of botanical themed body care products with their first perfume being introduced in the late 1980s. Popular perfumes include the clean smelling Body, the sensual Breathless, chic Ooh la la, the delicious and seductive Sexual Star. The Dream Angels, Secret Little Things and Very Sexy series have proven to be very popular and are updated with limited editions regularly.
Embarrassed while trying to buy lingerie for his wife in a department store, Victoria’s Secret
...
Read More
founder Roy Raymond, decided to open a store as a safe haven for men trying to purchase such items. His first store in 1977 had wood paneled walls and a Victorian era feel with a single row of paired sets mounted on the wall. Customers would consult with sales staff as to color and size after which their selections would be pulled from inventory rooms in the back. This concept was successful and more stores followed as well as a mail order service. Raymond sold his six stores and 42 page catalogue business in 1982 and Victoria’s Secret has expanded significantly since then to include more than 1,000 stores worldwide. Starting in 1995 Victoria’s Secret has held annual fashions shows which are broadcast on television featuring top models, or “Angels”, wearing their lingerie and clothing collections. It is usually a light, music and fantasy extravaganza that would feature special performers or acts and where the Victoria Secret “Runway Angels” would sport the company’s trademark wings.
Body care products and fragrances are also offered by Victoria Secret which started with a line of botanical themed body care products with their first perfume being introduced in the late 1980s. Popular perfumes include the clean smelling Body, the sensual Breathless, chic Ooh la la, the delicious and seductive Sexual Star. The Dream Angels, Secret Little Things and Very Sexy series have proven to be very popular and are updated with limited editions regularly.