Charles Of The Ritz Perfume

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Charles Of The Ritz

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Senchal

Senchal

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by Charles Of The Ritz
Women's Fragrances

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Charles of the Ritz Founded in 1926 by coiffeur, Charles Jundt, Charles of the Ritz was at one time a big player within the beauty industry. Known for their higher end salon based cosmetic products and successful line of fragrances—including the popular line of Jean Nate products, Charles of the Ritz expanded distribution of their goods from beauty salons into prestige department stores in the 1950s such as Saks Fifth Avenue and Neiman Marcus. Charles of the Ritz acquired Yves Saint Laurent in 1963 and continued to produce cosmetics and fragrances until the late 1970s. 1986 saw Yves Saint Laurent acquire Charles of the Ritz only to resell the following year after their disastrous launching of the men’s Yves Saint Laurent fragrance, Jazz. In an attempt to expand their market share, Revlon purchased Charles of the Ritz among other brands. Unable to manage the brand, Charles of the Ritz began to slip in image and prestige and despite the 1991 launch of Express, a line meant for price conscious yet informed consumers, it became a brand associated with lower end stores such as J.C. Penney and was popular only with the mature crowd who could recall the brand name. After several years of unsuccessful revival, Revlon retired the brand but continues to produce Charles of the Ritz fragrances under the Revlon brand. Perfume.com carries the women’s perfume, Senchal, by Charles of the Ritz. Released in 1981 it is a subtle ambery and creamy fragrance that is perfect for any occasion.
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