Named after a wealthy and sophisticated Russian noble woman the premier cosmetic brand, Alexandra de Markoff, was founded in the United States in 1930
. Acquired by the salon based cosmetic company Charles of the Ritz in 1940, distribution of Alexandra de Markoff products followed that of its parent company and moved from upscale beauty salons into higher end department stores such as Saks Fifth Avenue and Neiman Marcus in the early 1950s.
A major player back in the day—they mocked starter...
company Estée Lauder for giving away free samples, Charles of the Ritz acquired Yves Saint Laurent in 1963 and continued to produce cosmetics and fragrances until the late 1970s. 1986 saw Yves Saint Laurent acquire Charles of The Ritz as well as Alexandra de Markoff only to resell the two lines to Revlon the following year. Unable to manage the brands, Charles of The Ritz and Alexandra de Markoff began to slip in image and prestige and despite several revival attempts by Revlon, Alexandra de Markoff today remains a shadow of its former self.
Alexandra de Markoff launched their first women’s perfume in 1972. Enigma is a well rounded oriental floral woody perfume that is surprisingly modern and timeless. No Regrets is a sensual fruity scent while Alexandra de Markoff is a soft and mysterious women’s fragrance which is ideal for evening wear.