Let’s get one thing straight: lingerie shopping is a difficult task. As well as there being no one-size-fits-all store, it can be tricky finding a retailer that stocks pieces in your style, too.
While one woman may fall for a pastel-toned chemise, another may prefer a sultry balconette bra. Yet another might be looking for a more supportive style, or one that suits a backless dress, or something appropriate for the working week.
Luckily for us, lingerie shopping is no longer restricted to a handful of retailers. Nowadays, there are thousands of inclusive brands serving up beautiful lingerie for us to drool over.
Not sure where to start? We’ve rounded up 15 of the best lingerie brands to suit all body types. Read on for all of our favorite stores, from the affordable lingerie brands through to the extra-special pieces.
1. Savage X Fenty
No brand exudes confidence and sensuality quite like Savage X Fenty. Rihanna’s inclusive brand excels when it comes to vibrancy. It celebrates the female figure with exotic bras, corsets, bustiers, and more.
Each piece is designed to fit women of all shapes and sizes. It’s one of our favorite sexy lingerie brands and promises to have you feeling incredible no matter whether you choose alluring teddies, gorgeous babydoll slips, or something different. We’d pick a sexy scent to wear with Savage X Fenty’s intimates like Euphoria by Calvin Klein.
2. The Underargument
Have a scroll through The Underargument’s collection and you’ll almost definitely see someone with your body type. Known for being one of the best lingerie brands for women of all shapes, sizes, ethnicities, and ages, The Underargument is all about little details and secret touches.
Each of its premium pieces was created to fuse comfort and style with soft Italian mesh and intricate lace detailings. A delicate perfume goes best with The Underargument’s lingerie, so we’d pick a feminine scent like Lovely by Sarah Jessica Parker.
3. Agent Provocateur
Looking to impress? Look no further than one of the most famous lingerie brands, Agent Provocateur. Contrary to its name, Agent Provocateur isn’t a French lingerie brand. This British retailer is all about sensuality, with classic designs and striking pieces. Its high-powered designs were created to be enjoyed and appreciated.
A luxury brand loved for its impeccable craftsmanship, Agent Provocateur’s lingerie makes a wonderful gift for someone special and ensures whoever wears it feels like a million dollars. This famous lingerie store deserves an exquisite scent to round it off, like Pleasures by Estee Lauder.
4. Rosie by Autograph
If you’re someone who always struggles to choose just one new set of lingerie, you’ll love the budget-friendly price tags that Rosie by Autograph offers. Each of these neutrally coloured intimates comes in at a very friendly price tag without waving goodbye to quality or style.
A great choice for plus size lingerie, these beautiful pieces were created in collaboration with supermodel Rosie Huntington-Whiteley. We’d pick a versatile scent for this lingerie brand, like Pure Grace Nude Rose by Philosophy.
5. LaSette
LaSette fuses together two of the coolest places in the US: New York City and Los Angeles. One of the best black owned lingerie brands, it offers day-to-night transitional lingerie that fuses effortlessly with the rest of your wardrobe.
Championing the “underwear as outerwear” look with its unique styles, LaSette lingerie is a brand you’ll reserve for weekends out on the town. It’s one of the best women’s lingerie brands for plus size pieces, too. A matching fragrance? It would have to be the rich, opulent Design by Paul Sebastian.
6. Eberjey
Eberjey rose to fame for their soft, sumptuous, washable silk pajamas but they’re a top hit if you’re searching for a new lingerie brand, too. Their buttery soft underwear feels wonderful against the skin and is a great option if you’re someone with sensitive skin.
Available in a rainbow of colors, every woman should own at least one set of intimates from Eberjey. This failsafe brand suits an easygoing scent that works throughout the year. We’d pick Flora by Gucci to spritz while wearing Eberjey’s gorgeous creations.
7. Yandy
Yandy is up there with the best cheap lingerie brands and provides a huge range of styles to suit all tastes. Covering all bases, you’ll find everything from daily wear panties through to sexy, exotic, lacy numbers for special occasions.
Expect plenty of staple black options as well as teals, reds, pinks, and nudes. Offering something for every kind of night, Yandy’s ideal matching fragrance is sweet and seductive like Ange Ou Demon Le Secret by Givenchy.
8. Skims
It’s virtually impossible to browse TikTok or Instagram without coming across at least one influencer trying on Skims’ latest pieces. Kim Kardashian’s lingerie brand is loved across the planet for its seamless, smoothing designs that flatter all body shapes.
While each classically designed piece of lingerie looks tiny in real life, it’s known for stretching in all the right places. Recently, the brand has also started offering more daring designs with sequins and silk, too. We’d pair our Skims lingerie with a timeless, endlessly flattering perfume like Nude By Rihanna.
9. Adore Me
It’s impossible not to feel confident while wearing Adore Me underwear. This is one of the best sexy lingerie brands that ticks all the boxes with underwear to suit 77 sizes, including A–I cups, and 30–46 band sizes.
It’s also a lot more sustainably minded than many other brands, making it a great choice if you’re on the hunt for more ethical lingerie. And, of course, each lacy piece the brand produces is comfy and stylish. A matching fragrance? 212 Sexy by Carolina Herrera, of course.
10. Gooseberry Intimates
Gooseberry Intimates ships its delicate lingerie all over the world, making it a great choice for elevating your underwear drawer no matter where you’re based. Home to luxury swimwear and chic lingerie with a French-inspired focus, Gooseberry Intimates makes lingerie so pretty you’ll want almost everyone to see it.
This is one of the best lingerie lines to shop from if you’re a fan of silky, lacy, or otherwise dainty pieces. We’d pair our Gooseberry Intimates lingerie with a beautifully soft fragrance like Giorgio Armani My Way.
11. CUUP
If you struggle to find bras that fit well and look good, CUUP might just be your new lingerie BFF. This relatively young lingerie brand wasted no time launching an array of bras in all kinds of designs (think plunge, scoop, balconette, demi, and mesh, amongst others) and colors.
It’s also one of our favorite cute lingerie brands for extended sizes. And let’s not forget their beautiful satin fabric, either. CUUP’s bras have that little extra attention to detail that many brands forget. So, with that in mind, we’d pair them with a well-rounded scent like La Vie Est Belle by Lancome.
12. D. Bleu Dazzled
- Bleu Dazzled is proof that, when it comes to lingerie brands, California does it best. Hailing from LA, D. Bleu Dazzled makes not only lingerie but also bodysuits, hosiery, catsuits, and swimwear. Basically, if you’re prepping ahead for festival season and want something attention-grabbing, look no further than D. Bleu Dazzled.
Think neon shades, fishnet tights, plenty of sparkles, and everything in between. This dazzling brand’s matching fragrance could only come from Juicy Couture, and we’d pick Viva La Juicy to seal the deal.
13. Cosabella
This isn’t just a luxury fragrance house from Italy, but a purveyor of luxury lingerie, too. So, if you haven’t already been acquainted with the one and only Cosabella, consider this your official introduction. This beautiful brand produces a mix of basic pieces and seductive sets, designed to look fabulous on all bodies.
One for the women who prefer neutral shades, Cosabella’s refined craftsmanship comes with a distinctly Italian edge and plenty of sophistication. Pair with a scent like L’imperatrice 3 by Dolce & Gabbana.
14. Suzy Black NYC
Suzy Black NYC was created “in defiance of the stereotypic bombshell” and that’s something you’ll appreciate all the more when you’ve slipped its gorgeous, ethically sourced intimates over your body.
Another one of our favorite black-owned lingerie brands, Suzy Black NYC fuses that iconic New York charm with fashion-forward bras, camis, thongs, and more that are all locally produced. It’s also fully size inclusive, with pieces ranging from XS-2XL. This impossibly cool brand needs a fragrance like Libre by Yves Saint Laurent to finish it off.
15. Thirdlove
Thirdlove’s lingerie comes in a wow-getting 78 sizes including plenty of half-cup variations. If you’ve struggled to find perfectly fitting lingerie in the past, Thirdlove is definitely one of the best lingerie brands around to relieve you of that problem.
Comfortable, colorful, and carefully crafted, Thirdlove’s pieces include bras designed for all kinds of outfits as well as for maternity, post-surgery, larger cup sizes, and strapless outfits. And of course, they’re all super stylish, too. We’d wear Thirdlove’s lingerie with a classic fragrance like Burberry London.
The Best Lingerie Brands: Final Thoughts
Now that we’ve talked you through all of the best lingerie companies, it’s time to go have some fun choosing your favorite pieces. Need a new scent to pair with your new intimates? Head to Perfume.com, where you’ll find a huge range of discounted scents from brands across the world.
Georgie Darling is a freelance lifestyle and travel writer from London, England. Her work has been published in ELLE, Yahoo, Red, Grazia, and Tripadvisor, amongst others. When she’s not writing, Georgie spends most of her time travelling to new countries and scuba diving. She’s been an avid fragrance lover since a young age and considers Alaïa by Alaïa Paris to be her signature scent.
