Sarah Jessica Parker can do it all. She’s an actress, style icon and the mastermind behind her eponymous brand. Since launching Lovely in 2005, the Sarah Jessica Parker perfume collection has expanded and includes everything from soft, everyday scents to bold, unexpected blends.
Unlike many celebrity fragrances, Sarah Jessica Parker scents stand out for their sophistication, wearability, and attention to detail. Some have become cult-classics, while others are underrated gems in the fragrance world. There’s a perfume in her lineup for every occasion.
Lovely by Sarah Jessica Parker

First released in 2005, it’s no secret that Sarah had a very key role in the development of Lovely. Lovely is a signature scent for those who appreciate understated luxury. Inspired by Parker’s love of ballet, musk and classic femininity, it blends soft lavender, creamy white musk, and warm woods. The result? A graceful, effortlessly chic fragrance. It’s like your skin but better and perfect for daily wear. It’s one of our favorite Sarah Jessica Parker perfumes for adding a touch of style to any moment.
Recommended related fragrances: Alien Goddess Intense by Thierry Mugler, Nude By Rihanna
Stash by Sarah Jessica Parker

Moody, mysterious, and unisex, Stash stands out and smells like an expensive niche perfume. It mixes smoky incense, spicy black pepper, and creamy sandalwood for a rich, enveloping scent. It’s warm, sensual, and perfect for nights when you want to feel effortlessly cool.
Recommended related fragrances: Royal Revolution by Katy Perry, Dior J’adore
SJP NYC by Sarah Jessica Parker

Bright, fruity, and fun, SJP NYC captures the excitement of a spontaneous day in New York City. This vibrant perfume bursts with juicy strawberries, exotic gardenia, and creamy vanilla. The bold, colorful bottle matches its energetic personality. It’s the most ideal Sarah Jessica Parker perfume for those who love playful, statement-making scents.
Recommended related fragrances: Coach by Coach, Sweet Vanilla by Montale
Lovely You by Sarah Jessica Parker

A fresh, modern twist on the original Lovely, this is soft, warm, and flirty. Notes of pink pepper, peony, and blonde woods create a light, inviting fragrance. It’s an easy, go-anywhere scent that feels comforting yet refined. Lovely You is perfect for when you want to leave a lasting impression.
Recommended related fragrances: Jo Malone Lime Basil & Mandarin, Acqua di Parma Colonia
Covet by Sarah Jessica Parker

Unconventional and intriguing, Covet broke the mold in the fragrance world when it launched in 2007, a Fougere for women, composed by perfumer Frank Voelkl (who created the iconic Santal 33). This daring perfume blends unexpected notes like dark chocolate, wet greens, and woody vetiver. Spicy, sweet and earthy – it’s a unique fragrance for those who love to stand out. A cult favorite for a reason – we’ve been wearing it year after year.
Recommended related fragrances: Hypnotic Poison by Christian Dior, Indivisible by Katy Perry
Lovely Lights by Sarah Jessica Parker

A luminous, airy take on Lovely, this newer release smells like bottled sunshine. Sparkling citrus, delicate jasmine, and soft musk create a radiant, effortless scent. It’s fresh, feminine, and ideal for warm, carefree days. It’s a breezy addition to any fragrance collection.
Recommended related fragrances: Paris Hilton Love Rush, Roberto Cavalli Divine Oud
SJP NYC Crush by Sarah Jessica Parker

Sweet, creamy, and flirty, SJP NYC Crush is a romantic twist on the original SJP NYC. This 2017 fragrance blends lush peony, coconut cream, and vanilla for a soft yet playful scent. Whether you’re heading out with friends or on a date, this is one that brings confidence and charm.
Recommended related fragrances: Riiffs Eclipse, Romance Intense by Ralph Lauren
Now that we’ve taken you through the best Sarah Jessica Parker perfumes, head on over to perfume.com and choose your favorites. Shop our best sellers here.
Georgie Darling is a freelance lifestyle and travel writer from London, England. Her work has been published in ELLE, Yahoo, Red, Grazia, and Tripadvisor, amongst others. When she’s not writing, Georgie spends most of her time travelling to new countries and scuba diving. She’s been an avid fragrance lover since a young age and considers Alaïa by Alaïa Paris to be her signature scent.





