Whatever It Takes Kanye West by Whatever It Takes Cologne.
Bold, brash, unrestrained and even reckless - whatever you think of him, hip hop artist and producer Kanye West is hard to ignore. Make your own bold statement when you wear Whatever It Takes Kanye West, a citrusy, herbal scent that will help you unlock your own Kanye swagger. Top notes of bergamot, zesty lemon and mandarin orange light the fuse for the rest of this fragrance. Heart notes include nutmeg, black currant and elemi resin -
a soothing tree sap with a frankincense-like tone. Traditional base notes of patchouli and vanilla provide a calming close.
Whatever It Takes released this scent in 2013. Wit is a campaign that gathers hand drawn artwork from celebrities and uses the images to decorate bottles of fragrance. It has partnered with Us-based Apple beauty to create fragrances that embody the image and energy of various well-known figures. Revenue from the campaign supports poverty alleviation and other human welfare causes.