Hugo Boss Hugo Now by Hugo Boss Cologne. Enjoy being effortlessly uplifted and energized any time you splash on the invigorating Hugo Boss Hugo Now.
This luminous men's fragrance combines citrus, green, aromatic and marine accords for a dazzlingly light and inspiring aroma you can wear at home, at the gym, at work and everywhere in between. Top notes of lemon zest and cardamom instantly awaken the senses with their spicy vibrancy, while middle notes of cool water tones, ice and mint douse you
in crisp refreshment before being tempered by the arrival of soothing lavender. An earthy base of Haitian vetiver wraps the entire cologne together for an alluring, revitalizing fragrance that is an ideal choice for today's modern men.
Displayed in an opaque blue bottle with a silver, twist-off top, this 2020 scent looks refined yet understated for packing such an olfactory punch. It was released to the public by German fashion and lifestyle brand Hugo Boss after it was masterfully formulated by perfumer Frank Voelkl.
After his first business failed due to the economic state of the country after World War I, Hugo Boss managed to find success with his second venture as the official supplier of uniforms to the SA and SS guards of Nazi Germany. Though he was fined heavily for his support of the Nazi party after World War II, his company was able to survive and transitioned into a suit making business. Hugo Boss died in 1948 and was unable to see the success of...
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