If your beauty cabinet and fragrance collection are inspired by celebrities like Hailey Bieber and Gigi Hadid, chances are you’re a fan of the clean beauty movement. While there’s not an official definition of ‘clean beauty’ out there, most beauty platforms agree that it means focusing on natural, sustainable products made from straightforward ingredients.
Sure, you can invest in ethically sourced skincare and keep your hair shiny and natural. But, if you’re looking to extend your clean beauty routine to your perfume collection, we’ve got you covered. Read on for some of our favourite clean beauty-inspired fragrance brands with a range of delicious scents to match.
The clue’s in the name when it comes to Clean. This stripped-back-to-basics fragrance line keeps things simple when it comes to ingredients and scents. Clean Skin by Clean is one of the best for adding that all-important spritz of perfume before you leave the house while still subscribing to a clean beauty routine. Soothing and refreshing, this subtle scent blends florals and musk with true versatility.
4711 as a brand made a name for itself for using intense oils to make its perfumes truly stand out. Another brand that keeps things simple when it comes to ingredients, 4711 uses the same methods in its modern day creations as it did when it first launched in the 1700s. 4711 Floral Collection Magnolia by 4711 is one of our favorites, with an understated floral hue that adds just the right amount of femininity to your look.
Clean beauty doesn’t just mean clean ingredients. It also means sticking to neutral tones and natural scents, rather than leaning in to overpowering perfumes and harsh chemicals. While Abercrombie & Fitch is a brand making big steps with their sustainability goals, their delicious Naturally Fierce fragrance definitely ticks the boxes when it comes to keeping things simple. With woody, green, and subtle coconut notes, this is a true heavenly fragrance.
Yardley London is one of the best floral perfume brands out there for doing things sustainability and every step of its business comes with detailed breakdowns of its suppliers. It also gets bonus points for the long-lasting nature of its scents. Lily Of The Valley Yardley by Yardley London is one of the brand’s most popular, offering a beautiful bouquet of white floral notes with a dash of fresh, green notes to bring it all together.
Juliette Has A Gun has a cult-like following and that’s not just because all of the brand’s fragrances are undeniably incredible. It’s also an eco-friendly and ethical brand, known for its refusal to test on animals or harm the planet. Not A Perfume by Juliette Has A Gun is an extra-special scent made of Ambroxan, the only key ingredient in this non-perfume. The result? A rich, musky, amber-hued fragrance that definitely stands out in a crowd.
If your idea of clean beauty revolves more around an understated scent than the brand itself, Victoria’s Secret Bare by Victoria’s Secret might just be the perfume for you. As you might have guessed from its name, this is a perfume that strips things back to basics in the best way possible. Expect woody, powdery notes with a hint of citrus and a violet undercurrent. It’s a scent reserved for you to enjoy rather than spilling into the crowd.
Acqua Di Parma, with its delicious citrus fragrances, is another brand paving the way towards cleaner beauty. But, unlike many ‘clean’ scents that favor understated aromas, Acqua Di Parma storms full speed ahead with intense notes that are practically thirst-quenching. Blu Mediterraneo Arancia Di Capri by Acqua Di Parma is one of our favorite citrus perfumes, infusing everything it touches with a juicy blast of fresh Sicilian orange.
Georgie Darling is a freelance lifestyle and travel writer from London, England. Her work has been published in ELLE, Yahoo, Red, Grazia, and Tripadvisor, amongst others. When she’s not writing, Georgie spends most of her time travelling to new countries and scuba diving. She’s been an avid fragrance lover since a young age and considers Alaïa by Alaïa Paris to be her signature scent.
