Tommy Bahama

Tommy Hilfiger was born in Elmira New York in 1951 and from an early age developed an interest in fashion and design . After high school he went to work in retail earning money to purchase jeans and bell bottom pants which he customized and resold. He opened his first store in 1969 and by 1977 had established a chain of 10 specialty stores in upstate New York.

Until the early 1990s, the market profile for Hilfiger was similar to that of Calvin Klein—middle class, middle aged, white middle
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