Launched in 1998, Sean John is the signature clothing and fragrance line launched by American rapper and entrepreneur Sean John Combs
. Also known by his various stage names—P. Diddy, Puffy and Puff Daddy, Combs is a multi Grammy award winning artist who in addition to owning his own record label, Bad Boy Records, has produced a series of successful records for other notables in the industry. Combs is also an actor who has worked in the realm of film, television and Broadway.
The aim of Sean
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John is to produce high quality, well made fashionable sportswear with an urban feel and was recognized quite early on when its New York Fall Fashion Week runway show of 2001 was televised live on E! and the Style Network. With annual sales exceeding $100 million and recognition from the Council of Fashion Designers of America in 2004 as the Men’s Designer of the Year, Sean John has moved steadily forward with its clothing and accessory lines.
In conjunction with M.A.C. Cosmetics, Sean John launched its signature fragrance in 2006. The men’s cologne, Unforgivable, was spared no expensive in the formulation stage as it was the goal of Sean John to create a great scent that every man can wear at any time. This persistence paid off as Unforgivable won the FiFi Fragrance Of The Year Men’s Luxe 2007 and is among the most popular men’s scents today. Other popular Sean Jean colognes include I Am King, I Am King Miami while women’s perfumes include Unforgivable Woman and Empress.