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CRYSTAL BALL A KIKI D. Kiki's Scent Trend Projections For 2010

Well dear readers, now is the time of year when we not only reflect on the year passed by, but also look ahead to the new year with new goals and aspirations to achieve within it.

To help you in your quest to be your very best (in the fragrance department anyway), I’ve compiled some of my visions of projected trends for fragrance for 2010, to ensure your scent is fresh and modern in the new year, and perhaps that it will serve as motivation to turn new chapters in other areas of your life as well!

One of the biggest trends you will see throughout 2010 is similar to what “eaus” did for oil perfumes way back when. This next year will continue to market fragrances with a “2” in their scent names, to indicate a lighter version of a previously released fragrance. This notion first began late in the fall; I noticed once Bulgari released BLV Eau de Parfum II after their successful BLV original; also witness Gucci Pour Homme II, Dior Addict 2, and Gucci Eau de Parfum II.

This lightness phenomenon reflects an even larger trend coming up for 2010, where floral fragrances will become more airy, diffused, soft, and transparent (without necessarily becoming more watery). Florals will be the focus of the much of the New Year; however, they will be mixed with light woods to anchor the bouquets with warm bases that hint at sensuality. Keep an eye out for new gem mixtures like jasmine wood and freesia wood!

Everything about 2010 for fragrances is light, light, light! Many of the “black” perfumes of previous day (like Polo Black by Ralph Lauren, Black Pearls by Elizabeth Taylor, and Black Jeans by Versace) will become white remixes, inspired by soft images of white cashmere and white suede for spring.

Powder also lightens up fragrances in the New Year, crossing into all families from florals to orientals, and silky ingredients like vanilla and benzoin will join cosmetic beauty milks to create sensual scent mixtures never smelled before! Novelty notes like milkshake and sweet milk will appear, as well as flower milk and elderberry milk—- also mixing in new ways, with warm mosses and ambers. Notes of a new smoky sweetness will emerge, mostly in oriental fragrances: where “roasted versions” of traditional blends like sweet caramel, coffee and gourmand will tie in with patchoulis and vanillas for ultra-sensual, ultra-warm blends for both men and women. Look for sesames, nuts, burnt woods and mixed blends like pine-cedar and incense-cedar adding depth to picks from your favorite scent houses.

2010 is all about new combinations and reinventing the wheel, so prepare for fragrance to go into directions in which it’s never been! Fragrance notes will blend with alien ingredients, and the combinations will redefine much of what we know of perfume; everything from Thai cuisine to metallics will inspire recipes, and technologies will allow for these and more abstract concepts like “fire” and “ice” to be captured in scent in ways that have never before been possible.

Follow your nose and Perfume.com into 2010 to stay on top of all the fragrance trends!

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