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ROLE REVERSAL

Men's Colognes Go Floral

While women’s fragrances this season are getting thicker, darker and muskier, men’s scents are doing the opposite and lightening and freshening up, taking on rich fruity and bright floral tones usually reserved for the fairer sex.

Some of the freshest accords “making light” of men’s fragrances include the following:

Published By Jessica Linnay
on November 24th, 2009 14:53

   The Freakout

   The Violet

   The Geranium

   The Mojito

   Strange Brew

• FLORAL-WOODY FREAKOUT.
  This radical central accord of honeysuckle, carnation, violet leaf, jasmine, and lily of the valley pitched up against masculine coffee, leather, and intense musk has been popular since the mid-80s, but the blend is thrust into an entirely new light with the sexy, steamy additions of myrrh, incense and oud.

  Find this new floral wood blend in:
  DIOR FAHRENHEIT

  
  
  
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• VIOLET.
  First used in 1976’s legendary Grey Flannel cologne by cult perfumer Geoffrey Beene, violet is making a comeback in the new millennium. Violet has sprung up in men’s colognes more frequently recently than any other floral note.

  Uncover violet in:
  THE BEAT BY BURBERRY, NARCISO RODRIGUEZ FOR HM AND GUCCI POUR HOMME BY GUCCI

  
  
  
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• THE NEW GERANIUM FRESH.
  Making waves in the world of men’s fragrance is the fresh new combination of amber and mint that fades into a warm blend of acidic fruit and then finishes with a surprising and delicate geranium accord flourishing over a soft white musk, warm cinnamon and sensual sandalwood.

  Find the new fresh in:
  9IX ROCOWEAR BY JAY-Z, OCEANS BY NAUTICA AND VERSACE POUR HOMME BY VERSACE

  
  
  
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• A DOUBLE MOJITO.
  Taking the original minty mojito note to a new level, recent colognes have been presenting a richer, deeper take on the modern drink (and scent) favourite. Classic notes of peppermint, rhubarb and rum make appearances, but they bow to the re-vamped heart of deep geranium accord, softening smoky patchouli, vetiver and cedar base notes.

  Shake up the new mojito in:
  GUERLAIN HOMME BY GUERLAIN

  
  
  
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• A PLUM STRANGE BREW.
  A decadent blend, with a rum/truffle base of patchouli and vetiver topped by a citrus pop of lemon and cinnamon bark while spicy cardamom and hints sandalwood add a modern edge. This combination of notes is unusual in fragrances, with a rarely seen bold heart of plum, fig, saffron and thyme.

  Find this plum strange brew in:
  TOM FORD EXTREME FOR MEN

  
  
  
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