Paul Sebastian was an American brand launched in 1979 by Leonard Paul Cuozzo and Alan Sebastian Greco after Cuozzo created a men’s fragrance he wanted to sell
. Relying on the business expertise of Greco, who was a national sales manager for a multi-industry company at the time, the pair marketed their cologne in the New Jersey area to three men’s clothing stores. Their fragrance was a hit and within two years they expanded distribution to over 300 stores. Despite its success, Paul Sebastian did
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not gain its following in the traditional way. The company did not embark on any national advertising campaigns, rather it choose to focus on building relationships with their distributors who were in many instances, specialty stores. Paul Sebastian was also the inventor of the “gift with purchase” concept. It started with stuffed animals in the beginning and then moved onto fine porcelain pieces which matched the fragrance it was promoting—a sales tactic that soon became the company’s trademark. Though Paul Sebastian Inc was sold in 1999 by Cuozzo and Greco, the popular fragrances are still produced today.
The launch fragrance, a men’s cologne entitled Paul Sebastian, is the top selling cologne at Perfume.com. It is a mixture of spices, sweet florals and citrus with soft musky undertones—a refined masculine scent. The first women’s perfume, Design, did not arrive until 1985 along with the matching men’s cologne. Casual, another women’s perfume and men’s cologne pairing notable of mention was introduced in 1995.