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DNA MESSAGE IN A BOTTLE

Would you spritz the DNA of Michael Jackson on your wrists? Would dousing your pulse points in the genetic makeup of Einstein make you feel just fine?

Advancements in genealogy and DNA research have attributed to some major disease cure discoveries and glimmers of medical hope. The latest in DNA science presents an exciting opportunity for the fragrance world: the My DNA Exclusive fragrance line, with the opportunity to bottle your DNA in an individual-specific composition of notes and accords. My DNA Fragrance launched the line in 2007 to a test market, and once word began to spread the company was inundated with requests from around the globe to bottle customers’ chemical make-up into a fragrance.

Most recently however, the company penned a deal with John Reznikoff (a man known the world round for his collection of celebrity hair strands) to extract DNA from his private collection of famous hair follicles for the creation of a unique fragrance line that would bottle the stars DNA to be sold to the public. Michael Jackson, Elvis Presley, Marilyn Monroe, Joan Crawford, Katherine Hepburn and Albert Einstein are among other celebs to be featured in this collection of Antiquity Fragrances. Reznikoff has been featured on multiple media for having the largest authenticated hair collection of famous people in the world.

My DNA Fragrance CEO Carlton Enoch first envisioned the concept of a DNA-based fragrance in the 1990s, but the only recent affordability of DNA testing and lower rates of skepticism concerning DNA in general has launched this concept into a full-scale trend frenzy.

The Antiquity Fragrances were launched in a test market last fall and will be available in stores in 2010. A portion of sales profits will be donated to the estates of these celebrities and some of their chosen charities.

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