BON VOYAGE!
Guerlain Leads Scent Tours With New FragrancesBeen around the world and I-I-I, I can’t find my fragrance.
That is, until Guerlain stepped up last spring with a trio set of scents inspired by three cultural capitals and personally pivotal cities in his history, as seen from his native Paris: Moscow, New York, and Tokyo. The scents of this aptly-named Voyage Collection are meant to conjure the image of a stroll through each respective city and capture their essences through olfactory homage.
In addition to the careful mixology involved in creating scents to capture the spirits of these diverse metropolises, Guerlain has embellished each bottle with drawings by sculptor Serge Mansau and had graphic designers compile a log and scrapbook of cards, images, drawings, photos and symbols that further represent them.
“At Guerlain, it is a tradition. Crossing borders. Encountering new places. Discovering unfamiliar, exotic essences. Capturing the soul of a place by uncovering the emotional enchantment of its raw elements.”
PARIS-MOSCOW tells the tale of a changing city emerging from one political state to another, suddenly able to bask in its love of luxury and ceremony. The scent is all at once musky, fruity and woody, its notes including white musk, tonka bean, vanilla, and red currant; it contains absinthe, sparkling lemon, plum and pine needles. It is soft and ultra feminine, and throbbing with life, much like the city itself. It is also rich, like its namesake— Moscow is home to one of the largest population of billionaires.
PARIS-NEW YORK, like its namesake city, wafts with ambition and richness. It is a woody oriental centered around vanilla, cinnamon, cedar, cardamom and bergamot, reflecting how the city embraces both its skyscrapers and little villages, rife with culture. New York is a melting pot of a metropolis and likewise, notes of Paris-New York melt together to create a sparkling, sweet aroma. It is where everyone wants to flock, to see and be seen. Paris-New York also leaves such an impression.
PARIS-TOKYO is at once thoroughly modern and classic, a rich green floral with notes of jasmine, violet, Hinoki cedar, green tea and jasmine. Tokyo, the capital of Japan “The Land of the Rising Sun” is large, bustling, techy, and fascinating, with solid undertones of tradition. Guerlain’s Paris-Tokyo scent is also bold yet delicate, evoking all strengths and subtleties of the culture over a fresh, clean base.
It has long been known that memory and scent are intertwined. The smell of fresh cut grass, the buttery scent wafting out of a neighbourhood pastry shop, or the lingering cloud of a certain cologne trailing behind a man passing you on the subway can instantly take you back in mind to moments passed. Whether or not you’ve been to New York, Tokyo or Moscow, these Guerlain fragrances take your imagination by the hand and lead you down each of the city’s streets. No airline necessary.
Published By Jessica Linnay
on December 10th, 2009 10:39



