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GOT ME ON MY KNEES: LOLA Falls Most Buzzworthy Fragrance

Fall 2009’s most buzz worthy fragrance has just hit shelves, and the liquid gold concoction is making quite the splash for perfume lovers and trend makers around the globe.

The long-awaited new fragrance and follow-up to immensely popular Daisy perfume, Lola by Marc Jacobs, sets itself apart from the recent market return to fruity-floral fragrances, its musk-infused notes and surprise turns creating an unmatched modern interpretation of the fresh-scented family.

Lola follows the seasonal trend of girly pink cocktail mixes of red fruits and warm musks; however, Lola is also full of surprises and a warm retro glamour. Its base around a fresh, strong accord of rose is a very vintage flavor for women’s scents, and the strong tinge of oriental family notes in its base adds a unique sensual twist. Lola is thoroughly modern, but with a distinct vintage glamour. A true pace-setter for the wrap-up of 2009.

Perfumers Calice Becker and Yann Vasnier constructed Lola as a shiny, glossy, saturated, vibrant, warm brew that aims to embody a modern free spirit— with an irresistible attitude. Fresh introductory notes of pink peppercorn, pear and ruby red grapefruit are super fresh; a rich floral heart of strong rose, fuchsia peony and geranium sets the tone for the warm base with notes of vanilla, tonka bean and creamy musk.

Model of the moment Karlie Kloss is the face for Lola.

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