Linking up with professional sports teams seems to be more in fashion than ever for brands. Recently, several nonathletic apparel brands have struck deals with teams or individual players, such as Emporio Armani and Canali enlisting celebrity athletes for their advertising campaigns.

DKNY becomes the first fashion brand to secure a permanent presence in the Yankee Stadium, with an outfield bullpen billboard of the logo, positioned prominently in right-centerfield. The brand will also be the title sponsor of the Dugout Lounge and will feature food while on-site screens show the ongoing game in high-definition, with DKNY footage on rotation.

“Donna Karan created DKNY to capture the spirit of New York and the people who live here, including the most successful baseball team in history: the Yankees,” Mark Weber, chairman and chief executive officer of Donna Karan.

Our Editor’s top fashionable fragrance that goes hand in hand with any Men’s ball game is DKNY Men, a must-have for the modern, cool athletic type.

Published April 6th, 2010 10:46