Just as BMW offers its more accessible 3 Series to younger buyers, many perfume houses offer beginning fragrances for their younger consumers. Each house follows its own logic.

The perfumer Calice Becker chose a different strategy for Tommy Hilfiger. Tommy Girl fuses IN2U’s youth with Coco Mademoiselle’s poise to create a balance: a perfume that incarnates a world in which young women feel utterly at ease. Zero stuffiness, and blissfully free of poseur attitude. Imagine it as a narrative. It is evening. There is the grassy scent of someone’s vast, well-kept lawn out at the beach house, of pure, clear, twilight sea air and of women freshly showered, glowing with apres-sun cream, clean and fresh. The house glows in the dark summer night, and the perfume, cool and young, seems to emanate from the very air itself.