Getting the Real Story
VALENTINE’S DAY: THE FBI PROFILE
It may have been made up by marketers (it was, real-life Mad Men), it may be stressful and irritatingly expensive (try to get a reservation and a reasonable meal for two), it may be the most synthetic joy aside from New Year’s Eve. If you’re not dating, it makes you feel bad. If you are, it makes you feel pressured. But it’s real, and if you have a relationship, you’re part of it. On the other hand, get them the right Valentine’s gift, and the stars just might align in the way you hope. The r...
SEASONS AND SCENTS
You have heard, more times than you can count, “I wear [fill in a perfume], but it’s too heavy / light / floral / rich / powder / citrus for winter / spring / summer / fall.”
Do you need to change your scents with the seasons? Start with a truism: It’s always best to beware of false analogies. I can’t count the number of times I’ve heard, “I’m moving to my winter perfume because I just stored my summer clothing.” But perfume doesn’t keep you warm, so why are you equating them? Perfume may ind...
HOW TO WEAR IT
One of the most common questions about scent is actually just how to wear the stuff. Where to put it, how much, when, reapplication. Where is relatively simple: The tops of your forearms (forget the “pulse points” legend; that’s marketing) and your neck. Before I put on my button-down, I lift my T-shirt and give one good shot down my back. And the two unobvious places: Your hair (great for diffusing scent) and the shoulders of your shirt, top, or suit coat.
How much: Watch t...
CHANDLER BURR: MAKING SENSE OF SCENTS
Chandler Burr— Scent Critic for the New York Times, published author and host of Scent Dinners with chefs Jimmy Sakatos of The Carlyle in New York, Marten Rios of Santa Fe, and Samuel Benne of Laperouse, Paris, to name just a few. His mission is to inform and entertain, describing fragrance in a metaphorical experience so that we, the average person, have a better understanding and appreciation of Perfume as a work of art. Just as there are food, wine and music critics, Chandler’s...
UNDUE INFLUENCE
The problem comes when the marketers are really good. Basically because before I smell the perfumes, before the molecules have triggered in my head, turned over old memories and slipped into new olfactory grooves, I’ve had to pass via the marketers to get the scents under my nose. The marketers don’t know scent, it’s not their thing, as they’ve said to me, they’re visual guys, but they control the approach, where you’re captive to your sense of sight, simpl...
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