Moschino is an Italian fashion design house started by the late Franco Moschino
. By all accounts he was uneducated man who only took a job as an illustrator with Gianni Versace in 1971 to finance his studies at the Accademia delle Belle Arti as he hoped of becoming a painter. Eventually his interest shifted to fashion and he set up his own shop in 1983.
Known for his colorful, playful and eccentric designs and social commentary, Moschino is also famous for his criticisms of the fashion
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industry and social awareness campaigns in a time before they were a regular facet of mainstream culture. Innovative and brilliant Moschino first designed jeans and casual wear which was quickly followed by shoes, lingerie, highly original eveningwear and perfume. Since his untimely death in 1994, the house has been under the creative guidance of Rosella Jardini and has been a part of the Aeffe fashion group since 1999. The line remains vastly popular and has gone on to design outfits for the opening ceremonies of the 2006 Winter Olympics in Turin as well as concert tour outfits for various famous entertainers.
Moschino's first fragrance, Moschino for Women, was launched in 1987 while the cologne Moschino for Men followed in 1990. The company continues to produce perfumes such as the flowery Cheap & Chic first seen in 1995, the youthful I Love Love in 2004 and the charming Moschino Funny!. Colognes include the aromatic Uomo Moschino from 1998, 2006’s Moschino Friends and Forever in 2011.