Versace cologne for men - Started in 1978 by Gianni Versace, the house of Versace is run today by various members of his immediate family
. Several lines currently make up the Versace empire—Atelier Versace, Versace Couture, Versace Jeans Couture, Versace Sports, Versace Home Collection, Versace Collection and Versus. Besides clothing and accessories, the house of Versace also operates the Palazzo Versace, a hotel in the Australian Gold Coast. Opened in September 2000 this is the first hotel to
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be branded by an international luxury goods company. A second Palazzo Versace is currently underway in Dubai and is set to open in late 2013. In June 2010 it was announced Versace Home would oversee the interior design of the Damac Towers in downtown Beirut. Currently under construction, the structure has already won several awards among Bloomberg’s International Property Awards for Best High Rise Architecture and Best Interior Design.
A line of clothing for women started it all with the house finding success immediately. The next year a line of clothing for men was introduced and the year after that, the first Versace boutique in Milan. Contemporary street life, films and art, along with classical Greek and Roman history, was where Gianni Versace found his inspiration and thus made him a favorite among the celebrities and rich and famous of whom he often also used in his advertising.