Though born and raised in Tunisia, Loris Azzaro acquired a passion for everything French early in his life
. Coupled with an interest in art and the Mediterranean lifestyle, Azzaro studied French literature prior to venturing into the world of fashion as an accessory and jewelry designer. In 1962 at the age of 29, Azzaro traveled to Paris to set up shop to sell his wares.
Within six years Azzaro, who came to be known as the embodiment of Mediterranean luxury, found a strong following with his
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glamorous and sensual fashions. His party dresses for the elite of French society were glamorous creations featuring ornate beading, layered rich and luxurious fabrics with daring cuts—all influenced by the exoticness of his childhood home. Azzaro’s sensational eveningwear of the 1970s and 1980s lost its shine in the minimalistic look of the 1990s wherein he turned his creative energy to the world of perfume.
Loris Azzaro introduced his first perfume in 1975. Entitled Azzaro, this highly successful fragrance would the base on which he introduced his other famous scents. Popular Loris Azzaro perfumes for women include the unique and sparkling Azzaro Duo, the captivating Azzaro Now, the unique florals of Twin and the elegant and classic Visit. Loris Azzaro colognes for men include the fresh and masculine woody scent of Acteur, the refreshing citruses of Azzaro Aqua, the classic Azzaro Pour Homme, the spicy and woody Bright Visit, the seductiveness of Onyx and the aromatic fragrances of the Chrome series.