The Lacoste brand was started somewhat unintentionally by French tennis star Jean René Lacoste in 1927 when a piece of luggage made from the animal skin was promised to him upon his winning of a particular match. Shortly thereafter he emblazoned a small crocodile on his court apparel in reference to this win and to signify his style of play. In 1933 in conjunction with the largest French knitwear manufacturer Lacoste began to produce his logo embroidered shirt for the sports of tennis, golf and sailing.
"The status symbol of the competent sportsman", Lacoste shirts found their way to the United States in 1952 and into the closets of the well to do sporting class. Bernard Lacoste took over the management of his father’s company in 1963 and it was under him that the Lacoste brand experienced significant growth. Lacoste reached its height of popularity in the United States in the late 1970s and 1980s in the era of “preppy wear” wherein the company began to introduce other products including eyewear, shoes, watches, leather goods and fragrances.
The first Lacoste fragrance a cologne, Lacoste for Men was introduced in 1984 while the first perfume, Lacoste for Women was put on the market in 1999. Other Lacoste fragrances followed most with a sporty theme and bearing the crocodile logo. The most notable men’s colognes are Elegance, Essential, Essential Sport, Lacoste Challenge, Red Style and the Lacoste Eau de Lacoste L.12.12 series. Women’s perfumes include Cool Play, Dream of Pink, Inspiration as well as Touch series.
ReviewsLacoste Fragrance Reviews
Review of Booster by Ray Ray 01 Dec 2011
Review of Red Style in Play by Goldie 22 Jul 2011
Review of Essential Sport by David 21 Jan 2011
I can honestly say that I have never bought cologne before I bought Lacotse Essential Sport. So I can say in 100% truthfulness that I had no clue about how to buy cologne. Luckily for me, I had my 2 roommates go with me, one guy and one girl, to get a good feeling about which scent was best for me. I honestly have to say that Lacoste Essential Sport was hands down the best decision. It has a great smell without being overpowering and has a crispness to it. Honestly, the first night I wore it, I was getting compliments from every girl I met and its worked the same ever since. If you want to smell great without being overpowering to you or anyone else, definitely by this cologne.
Lacoste NewsRecent Lacoste Perfume and Lacoste Cologne News
Stop and shop on your way to the beach 22 May 2013
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Felipe Oliveira Baptista says Lacoste is having its moment thanks to sports chic becoming "big-time" in the fashion world. Felipe Oliveira Baptista says sports chic is "big-time". The creative director of Lacoste has been instrumental in bringing an
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