Lacoste

The Lacoste brand was started somewhat unintentionally by French tennis star Jean René Lacoste in 1927 when a piece of luggage made from crocodile skin was promised to him upon his winning of a particular match . Shortly thereafter, he emblazoned a small crocodile on his court apparel in reference to this win and to signify his style of play. In 1933, in conjunction with the largest French knitwear manufacturer, Lacoste began to produce his logo-embroidered shirt for the sports of tennis, golf, ... Read More

Lacoste