and Lacoste Cologne
The Lacoste brand was started somewhat unintentionally by French tennis star Jean René Lacoste in 1927 when a piece of luggage made from the animal skin was promised to him upon his winning of a particular match
. Shortly thereafter he emblazoned a small crocodile on his court apparel in reference to this win and to signify his style of play. In 1933 in conjunction with the largest French knitwear manufacturer Lacoste began to produce his logo embroidered shirt for the sports of tennis, golf and
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"The status symbol of the competent sportsman", Lacoste shirts found their way to the United States in 1952 and into the closets of the well to do sporting class. Bernard Lacoste took over the management of his father’s company in 1963 and it was under him that the Lacoste brand experienced significant growth. Lacoste reached its height of popularity in the United States in the late 1970s and 1980s in the era of “preppy wear” wherein the company began to introduce other products including eyewear, shoes, watches, leather goods and fragrances.
The first Lacoste fragrance a cologne, Lacoste for Men was introduced in 1984 while the first perfume, Lacoste for Women was put on the market in 1999. Other Lacoste fragrances followed most with a sporty theme and bearing the crocodile logo. The most notable men’s colognes are Elegance, Essential, Essential Sport, Lacoste Challenge, Red Style and the Lacoste Eau de Lacoste L.12.12 series. Women’s perfumes include Cool Play, Dream of Pink, Inspiration as well as Touch series.