After leaving France in 1981 to avoid a tax bill (which they settled in 1986) from their previous retail store business, the brothers Marciano settled in Los Angeles to try their luck . Among the items sold at their Beverly Hills store were jeans designed by the Marcianos. Branded GUESS, these jeans were different from what was currently available on the market but as the designer denim craze had faded, their popularity was uncertain.

In December of that year they convinced Bloomingdale’s in
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