The fragrance isn’t available until next month, but check out People Style Watch for the first look at Paris Hilton’s Fairy Dust ad campaign. What do you think?

The fragrance world’s been all aflutter with perfume launches lately, and perhaps none more intriguing than the newest crop of celebrity scents.  Jessica Simpson’s Fancy and Christina Aguilera’s Inspire only recently precede today’s announcement of Paris Hilton’s Fairy Dust.

Is there a better or worse chance you’d purchase a fragrance if it’s celebrity branded?

Paris Hilton Fairy Dust, Available Next Month

Next month’s launch of Fairy Dust will mark Paris Hilton’s fifth fragrance. (Following Paris Hilton, Just Me, Can Can, and Heiress). Fairy Dust features notes of sparkling Prosecco accord, pink peony, peach nectar, water lily, and vanilla cream. And PS, the ad will feature Hilton as a fairy. Surprising.

Christina Aguilera Inspire, From $49

Inspire is characterized as a white floral mixed with colorful fruit notes including mango and citrus. Flirty and feminine, the fragrance is meant to “Inspire” self-confidence in the wearer.

Jessica Simpson Fancy, From $49

After the successful launch of Simpson’s Dessert line in 2004, she’s back in the beauty game with the August release of her first fragrance. Fancy is characterized as a floral-oriental and features notes of pear, apricot nectar, gardenia, jasmine, caramel, sandalwood, and vanilla creme.

Kicking off today, The 2008 Toronto International Film Festival is expected to draw some serious star wattage, including Brad Pitt and Jennifer Aniston (not at the same time, natch), Keira Knightley, Charlize Theron, Matt Damon, and Anne Hathaway. Also on the list of celebrities attending to promote their respective films is professional heiress Paris Hilton. Add to the growing list of job titles under her belt — in addition to reality show diva, model, actress, perfumer, perpetual partier and all around good-time girl — star of her very own documentary film. (Well fine, she’s already made one. But this is the first sans “co-star” Rick Salomon.)

“Paris, Not France” is set to debut on Tuesday evening a amongst a teeny bit of controversy, and is said to reveal an in-depth look at Hilton’s life, with interviews from friends and family members.

If the film hits a big screen near you, would you pay to peep it?