Today luxury designer brand Balenciaga and Coty Inc. announced a partnership to develop and distribute new Balenciaga fragrances. Considering the last great perfume the design house launched was Le Dix by Balenciaga in 1946, the partnership with Coty — who works with likes of Calvin Klein, Vera Wang, and Marc Jacobs — is about time.

Balenciaga is known for its minimalistic, innovative, and often sculptural designs for the modern, sophisticated, and confident wearer. We can’t wait to take a whiff of the new scents they have in store.

Below, a few looks from the latest collection, shown last week in Paris.

Amidst all the controversy surrounding Eva Mendes’ racy Calvin Klein Secret Obsession ad — which was banned in the U.S. for showing a second of her nipple — a billboard in NYC went from Mendes covered by a sheer bra to Mendes covered by her hand. As if traffic weren’t bad enough in downtown Manhattan.

Via Racked.com