Aramis is a division of Estee Lauder which was launched in 1964 to focus specifically on fragrances and grooming products for men. Named after a character in the Alexandre Dumas classic, “The Three Musketeers”, the original Aramis men’s cologne was launched simultaneously with the brand and was intended to be a high end fragrance marketed to the mature and wealthy set. Aramis 900, Aramis Devin and JHL were also of the same class and it was not until the mid 1980s with increasing pressure from the younger and sexier appealing brands such as Calvin Klein and L’Oreal did they launch a line with the younger audience specifically in mind. Though their New West line was successful, it failed to help Aramis reclaim their position at the top as the brand was still viewed very much as the choice of older gentlemen.
Over the next few years Aramis continued to produce new colognes such as Tuscany and Havana and in 1995 found success in a licensed fragrance, Tommy, for Tommy Hilfiger which became the best selling men’s fragrance of that year. Tommy Girl and Freedom were also hits for Aramis and Hilfiger and then later Happy for Men, a fragrance produced for their sister company, Clinique.
ReviewsAramis Fragrance Reviews
Review of New West by Michelle 12 Dec 2012
Review of Devin by Pastor Robert Brown 24 Oct 2012
There are many good smelling cologne on market, but not like Devins. I have worn this fragrances since high school and I am 62. But sad to say I cannot find any to replace Devins Country by Aramis. The last place I found it was in Nashville, TN at Dillard's I purchased three bottles without looking at the price. I wear it on special ocassion and it make a differance. There are many ladies ask for the name of this masculine country clean smell, as always I gladly tell them the name. Devins just smell good beyound compare each time I find it I will buy it. This is my favorite.
Review of Tuscany by John 02 Jun 2012
Aramis NewsRecent Aramis Perfume and Aramis Cologne News
Men's Health, Men's Fitness Celebrate Redesigns 20 May 2013
Men's Health had beauty insiders like Carol Russo, senior vice president and general manager, North America, for Aramis, while Thomas Roberts, the fill-in host on MSNBC's “First Look,” dropped by Men's Fitness. Zinczenko was acrimoniously kicked out of
Artesia Daily PressSt. Louis - Kyle Lohse on the mound, Aramis Ramirez out of the lineup and the St. Louis Cardinals with another of their trademark manufactured rallies. It all added up to yet another frustrating loss for the Milwaukee Brewers against their rival at
Brewers' Lohse has rough fourth inning 19 May 2013
Philly.comKyle Lohse on the mound, Aramis Ramirez out of the lineup and the St. Louis Cardinals with another big inning. It all added
Aramis Perfumes and Colognes
Over the years the quality of Aramis products have helped maintain the popularity of the name and they have continued to keep their brand fresh with the introduction of new men’s cologne such as Aramis Life, Aramis Cool Blend, Aramis Life My Summer, Aramis Variety and Aramis Always.
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