Aramis

Aramis is a division of Estee Lauder which was launched in 1964 to focus specifically on fragrances and grooming products for men . Named after a character in the Alexandre Dumas classic, “The Three Musketeers”, the original Aramis men’s cologne was launched simultaneously with the brand and was intended to be a high end fragrance marketed to the mature and wealthy set. Aramis 900, Aramis Devin and JHL were also of the same class and it was not until the mid 1980s with increasing pressure from ... Read More

Aramis